UFC, the world’s premier mixed martial arts organization, announced today that Project Rock, the innovative performance brand created by trailblazing global entertainer and entrepreneur Dwayne "The Rock" Johnson, has launched its first ever co-branded footwear, the Project Rock x UFC BSR 2 and Project Rock Slides. 

Through innovation, technology and quality, the BSR 2 is a training shoe engineered For Those Who Walk the Walk, providing multiple performance benefits and embodying the philosophy at the heart of Project Rock: Be Humble, Be Hungry and always Be The Hardest Worker in the Room.

Project Rock x UFC BSR 2

The highly touted BSR 2 and Project Rock Slides will be provided to all athletes as part of their official fight kits, beginning at UFC FIGHT NIGHT: GANE VS TUIVASA in Paris on Saturday, September 3, UFC’s first-ever event in France. Project Rock is proud to partner with UFC in providing the Hardest Workers in the Room the gear that pushes Dwayne Johnson himself to strive for greatness and cement his own legacy. 

“The men and women warriors of UFC compete in their iconic Octagon with pride, purpose, passion, intensity and MANA,” said Dwayne “The Rock” Johnson. “Legacy is a very important word to me and our Project Rock is proud to deliver training gear to help support and fuel all UFC athletes who seek to establish their own impactful legacy in UFC and beyond.”

“Dwayne “The Rock” Johnson earned his reputation as the People’s Champion by putting in the work with his own two hands, every day and every night,” said SVP, UFC Global Consumer Products Tracey Bleczinski. “That desire to put in the work is what bonds fighters, warriors, and champions of all kinds who always find a way to raise the bar.”

Starting September 1, 2022, Co-branded Project Rock x UFC footwear will be made available for sale at retail outlets around the world and online at www.underarmour.com and www.dickssportinggoods.com.

Three Can't-Miss Combatants To Watch For On Saturday's Historic First UFC Paris Event

The former bantamweight makes his second appearance at 145-pounds in only 6 weeks, taking on Charles Jourdain to kick

After Losing His First Shot At An Undisputed UFC Title, Paris' Ciryl Gane Is Excited To Bounce Back In Front Of Homet

Take A Look Back At How Khamzat Chimaev Has Become One Of The Hottest Athletes In MMA.

UFC President Dana White Answers The Critics Who Said He Couldn't Keep The Company Moving Forward During The Global Pandemic

Patriots Head Coach Bill Belichick And Players Tour The UFC Performance Institute Alongside UFC President Dana White