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Flip flops are lightweight sandals, usually made from rubber or plastic, and were first developed in Japan, during the Second World War. In recent times, some of the other raw materials used to produce flip flops include polyvinyl chloride and ethylene vinyl acetate. Flip flops market have been predominantly used on beaches for surfing activities. They have also been worn in hot weather conditions and are easy to purchase. The COVID-19 pandemic negatively impacted the global flip flops market. With governments imposing strict social distancing regulations and lockdowns in a bid to contain the spread of the virus, the number of people going outdoors to purchase flip flops reduced significantly. This had a negative effect on the overall market, too. But with the subsequent reduction in cases and vaccine availability, the product demand is expected to rise again in future, which would positively impact the overall flip flops market.

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Flip Flops Market – Trends and Opportunities

Rising consumer demand for flip flops owing to their superb durability and reduced prices are the key growth drivers for the global flip flops market.

Also, increasing disposable income among different population sections especially in developing economies globally is expected to fuel product demand in the years ahead.

Growing need to produce eco-friendly flip flops from leading players could propel the overall market, in the upcoming years.

Online distribution channel is expected to make the largest contribution to the overall market owing to rising number of consumers purchasing flip flops from e-commerce websites.

Female end-user segment is anticipated to make the largest contribution to the global flip flops market in future due to increased product demand from women.

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Flip Flops Market – Competitive Landscape

The global flip flops market is extremely competitive, with the presence of several well-established players. Many of these players are expected to account for a large share in the overall market, in the years ahead.

R&D undertakings to produce improved quality of products could be a key growth strategy for the well-established players, in the coming years.

Growth strategies such as novel product launches could help leading players gain a competitive edge over others in the global market, in future.

Prominent players could collaborate with other players in a bid to expand their market presence and increase their revenue shares.

Hari Mari collaborated with baseball manufacturer Nokona and introduced a new line of flip flop footwear products, which is embedded with a chip.

Some of the leading players in the global flip-flops market include Skechers USA Inc., Adidas AG, Nike, Crocs, Hari Mari, and Tory Burch LLC.

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Flip Flops Market – Regional Assessment

The global flip flops market is classified into five regions, namely, North America, Asia Pacific, Europe, Latin America, and Middle East and Africa.

Asia Pacific is expected to be the dominant region in the global flip flops market in future owing to evolving fashion trends, particularly among the millennial population in countries such as India and Thailand.

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