Today, LâMO’s booth (1507) at the Surf Expo Winter show features its new branding and its new spring and fall 22 men’s and women’s footwear collections.  LâMO will also be heading to Texas for the next three shows in the brand’s 2022 trade show campaign.

Surf Expo attendees looking for warm weather styles will find the new LâMO-LITE EVA collection.  Featured are the men’s Paul and Michael and the women’s Paula, Michelle and Maia.  These new lightweight and comfortable LâMO shoes combine style and California ComfortTM.

“After seeing such strong demand for LâMO’s footwear in 2021, the team is glad to be back out at trade shows sharing the new collection with our retailers,” said Jerry Breig, COO of LâMO.  “Building on the comfy-cozy story our product is known for, the 22 collections offer new LâMO-LITE EVA outsole styles as well as boots built with premium materials for men and women.”

LâMO will exhibit the entire spring and fall 2022 collections at these three Dallas trade shows:

From boots to sneakers and slippers, LâMO’s fall 22 men’s collection provides comfort and style for every day.  Like a puffer jacket for feet, the new Adam boot features a nylon quilted design, faux fur lining and a hook and loop closure.  The chukka inspired Trent and casual Samuel are different silhouettes that both include 100% Australian sheepskin footbed and LâMO-LITE EVA outsoles with the 30-day comfort guarantee. A new loafer style slipper for the season is the Grayson – available in premium leather and a 100% genuine sheepskin lined footbed.

For fall 22, LâMO is introducing several styles of comfortable women’s boots perfect for taking on the colder months in style.  These include the new Dharma and Autumn with premium suede and faux rabbit fur lining.  The new Jocelyn puffer boot and Vera boots feature PU uppers, and faux fur linings making them great vegan options.  Each of these styles provide maximum comfort with the Cirrus Footbed System memory foam footbeds.

Updated LâMO 2022 Brand Identity:

The updated modern branding provides clarity and insight to the brand’s identity through a casual look and feel that matches LâMO’s comfy-cozy products.  In a dark grey and fresh red color scheme, the look of handwritten marker strokes in both the icon and wordmark intend to communicate the casual and relaxed nature of LâMO and its products.  The Lamb icon clarifies the company’s identity as well as the origin of the name.  The circumflex mark over the lowercase a, sheds light on the pronunciation of a long vowel, so that consumers that are new to the brand will experience instant familiarity with the pronunciation of lam-ō.  The addition of “EST. 1995” was added to the logo to highlight the company’s heritage.

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Founded in 1995, LâMO is an authentic sheepskin footwear brand based in Southern California. Having recently expanded into active lifestyle footwear as well, LâMO styles are available across 4,000 retail locations globally. From classic sheepskin styles and moccasins, to house shoes and casual footwear, LâMO promises that every step taken will be done in California Comfort™. Through a philanthropic lens, LâMO currently supports LâMO has donated featured styles to nurses during the COVID-19 global pandemic via HOLLIBLU.

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